About

a Data Analyst and Strategist passionate about turning complex data into meaningful insights that drive impact. With expertise in SQL, Power BI, and data visualization, I transform raw datasets into clear dashboards and strategies that help organizations make smarter decisions, optimize processes, and engage their communities.
Beyond my professional work in education, sports, and business analytics, I’ve also scaled personal and entrepreneurial projects, proving how powerful analytics can be when paired with creativity.
Zayla
Zayla

tia Pruitt

Data ANALYST AND Strategist

Zayla

tia Pruitt

Data ANALYST AND Strategist

my vision is to bridge the gap between numbers and narratives BY turning raw data into strategies that inspire action, foster engagement, and drive lasting impact.

  • HOW DID I GET HERE..

PROFESSIONAL Experience

july 2023 -Current

@chicago public schools

— Data strategist
  • Built and maintained reporting pipelines integrating Salesforce and internal systems to support analytics across 125+ schools.


  • Developed Power BI and Looker Studio dashboards used by leadership to monitor KPIs and sustain program operations despite funding reductions.


  • Identified data-driven strategies that maintained and optimized program participation during budget cuts, contributing to a 15% increase in enrollment.


  • Performed advanced SQL analysis on large datasets to uncover trends, validate data quality, and support forecasting efforts.


  • Partnered with cross-functional teams on ETL workflows, contributing to data schema design, transformation logic, and downstream reporting requirements.


  • Led end-to-end data initiatives as the primary analytics lead, establishing data validation, governance practices, and standardized reporting pipelines to deliver reliable, scalable insights to district leadership.


  • Partnered with stakeholders to translate business needs into scalable data solutions and reporting frameworks.


  • Led onboarding and analytics training for school coordinators, administrators, and district leaders, increasing data literacy and adoption of self-service tools.


july 2023 -Current

@chicago public schools

— Data strategist
  • Built and maintained reporting pipelines integrating Salesforce and internal systems to support analytics across 125+ schools.


  • Developed Power BI and Looker Studio dashboards used by leadership to monitor KPIs and sustain program operations despite funding reductions.


  • Identified data-driven strategies that maintained and optimized program participation during budget cuts, contributing to a 15% increase in enrollment.


  • Performed advanced SQL analysis on large datasets to uncover trends, validate data quality, and support forecasting efforts.


  • Partnered with cross-functional teams on ETL workflows, contributing to data schema design, transformation logic, and downstream reporting requirements.


  • Led end-to-end data initiatives as the primary analytics lead, establishing data validation, governance practices, and standardized reporting pipelines to deliver reliable, scalable insights to district leadership.


  • Partnered with stakeholders to translate business needs into scalable data solutions and reporting frameworks.


  • Led onboarding and analytics training for school coordinators, administrators, and district leaders, increasing data literacy and adoption of self-service tools.


july 2023 -Current

@chicago public schools

— Data strategist
  • Built and maintained reporting pipelines integrating Salesforce and internal systems to support analytics across 125+ schools.


  • Developed Power BI and Looker Studio dashboards used by leadership to monitor KPIs and sustain program operations despite funding reductions.


  • Identified data-driven strategies that maintained and optimized program participation during budget cuts, contributing to a 15% increase in enrollment.


  • Performed advanced SQL analysis on large datasets to uncover trends, validate data quality, and support forecasting efforts.


  • Partnered with cross-functional teams on ETL workflows, contributing to data schema design, transformation logic, and downstream reporting requirements.


  • Led end-to-end data initiatives as the primary analytics lead, establishing data validation, governance practices, and standardized reporting pipelines to deliver reliable, scalable insights to district leadership.


  • Partnered with stakeholders to translate business needs into scalable data solutions and reporting frameworks.


  • Led onboarding and analytics training for school coordinators, administrators, and district leaders, increasing data literacy and adoption of self-service tools.


april 2025- august 2025

@savrr

— marketing strategist
  • Analyzed marketing and social data (HubSpot, Meta Insights, Google Analytics) to identify engagement patterns and optimize content performance.


  • Built dashboards to track acquisition, retention, and content effectiveness across TikTok and Instagram.


  • Conducted A/B testing on content formats, hooks, and messaging to improve engagement and audience retention.


  • Leveraged AI tools (Claude, Codex) to support data analysis, query generation, and workflow efficiency.


  • Translated behavioral data into actionable insights to inform content strategy and drive audience growth.

april 2025- august 2025

@savrr

— marketing strategist
  • Analyzed marketing and social data (HubSpot, Meta Insights, Google Analytics) to identify engagement patterns and optimize content performance.


  • Built dashboards to track acquisition, retention, and content effectiveness across TikTok and Instagram.


  • Conducted A/B testing on content formats, hooks, and messaging to improve engagement and audience retention.


  • Leveraged AI tools (Claude, Codex) to support data analysis, query generation, and workflow efficiency.


  • Translated behavioral data into actionable insights to inform content strategy and drive audience growth.

april 2025- august 2025

@savrr

— marketing strategist
  • Analyzed marketing and social data (HubSpot, Meta Insights, Google Analytics) to identify engagement patterns and optimize content performance.


  • Built dashboards to track acquisition, retention, and content effectiveness across TikTok and Instagram.


  • Conducted A/B testing on content formats, hooks, and messaging to improve engagement and audience retention.


  • Leveraged AI tools (Claude, Codex) to support data analysis, query generation, and workflow efficiency.


  • Translated behavioral data into actionable insights to inform content strategy and drive audience growth.

July 2019- current

@TheTCollection

— owner
  • Founded and scaled TheTCollection, a beauty and lifestyle brand into a data-informed business recognized for its customer-first strategy and creative direction. Led brand growth through a blend of analytics, storytelling, and marketing execution.


  • Led brand growth through a blend of analytics, storytelling, and marketing execution.


  • Designed and maintained dashboards to track performance metrics, increasing average sales by 3% through data-informed decision-making.


  • Mentored aspiring entrepreneurs, offering hands-on guidance in brand strategy, analytics, and operational planning.

July 2019- current

@TheTCollection

— owner
  • Founded and scaled TheTCollection, a beauty and lifestyle brand into a data-informed business recognized for its customer-first strategy and creative direction. Led brand growth through a blend of analytics, storytelling, and marketing execution.


  • Led brand growth through a blend of analytics, storytelling, and marketing execution.


  • Designed and maintained dashboards to track performance metrics, increasing average sales by 3% through data-informed decision-making.


  • Mentored aspiring entrepreneurs, offering hands-on guidance in brand strategy, analytics, and operational planning.

July 2019- current

@TheTCollection

— owner
  • Founded and scaled TheTCollection, a beauty and lifestyle brand into a data-informed business recognized for its customer-first strategy and creative direction. Led brand growth through a blend of analytics, storytelling, and marketing execution.


  • Led brand growth through a blend of analytics, storytelling, and marketing execution.


  • Designed and maintained dashboards to track performance metrics, increasing average sales by 3% through data-informed decision-making.


  • Mentored aspiring entrepreneurs, offering hands-on guidance in brand strategy, analytics, and operational planning.

october 2020-december 2022

@north lawndale employment network

— intake specialist
  • 30% increase in enrollment and job placement.


  • Program Onboarding


  • Advise strategies to recruit potential participants that align with the current needs.

october 2020-december 2022

@north lawndale employment network

— intake specialist
  • 30% increase in enrollment and job placement.


  • Program Onboarding


  • Advise strategies to recruit potential participants that align with the current needs.

october 2020-december 2022

@north lawndale employment network

— intake specialist
  • 30% increase in enrollment and job placement.


  • Program Onboarding


  • Advise strategies to recruit potential participants that align with the current needs.