Understanding Netflix.

The Challenge: Making Sense of Netflix’s Vast Content Library.

Netflix is a powerhouse in the streaming industry, reshaping how audiences consume media worldwide. But while it’s clear that the platform excels at personalized recommendations and content variety, the strategic challenge lies in understanding what truly drives engagement across audiences and regions.

Key questions emerged:

Which genres dominate Netflix’s library?
Does content distribution align with different age groups?
Are there seasonal trends in release schedules that maximize engagement?
Where are the gaps for future content opportunities?

Netflix is a powerhouse in the streaming industry, reshaping how audiences consume media worldwide. But while it’s clear that the platform excels at personalized recommendations and content variety, the strategic challenge lies in understanding what truly drives engagement across audiences and regions.

Key questions emerged:

Which genres dominate Netflix’s library?
Does content distribution align with different age groups?
Are there seasonal trends in release schedules that maximize engagement?
Where are the gaps for future content opportunities?

Netflix is a powerhouse in the streaming industry, reshaping how audiences consume media worldwide. But while it’s clear that the platform excels at personalized recommendations and content variety, the strategic challenge lies in understanding what truly drives engagement across audiences and regions.

Key questions emerged:

Which genres dominate Netflix’s library?
Does content distribution align with different age groups?
Are there seasonal trends in release schedules that maximize engagement?
Where are the gaps for future content opportunities?

Power BI

Utilized DAX to create custom measures and calculated columns by applying functions such as ADDCOLUMNS, TRIM, COUNTROWS, SUMMARIZE, UNION AND FILTER to effectively manipulate and reshape the data.

Google Sheets

Using Google sheets I was able to sort and clean data, removing unnecessary columns, and adjusting the column order in the spreadsheet.

Power BI

Utilized DAX to create custom measures and calculated columns by applying functions such as ADDCOLUMNS, TRIM, COUNTROWS, SUMMARIZE, UNION AND FILTER to effectively manipulate and reshape the data.

Google Sheets

Using Google sheets I was able to sort and clean data, removing unnecessary columns, and adjusting the column order in the spreadsheet.

Power BI

Utilized DAX to create custom measures and calculated columns by applying functions such as ADDCOLUMNS, TRIM, COUNTROWS, SUMMARIZE, UNION AND FILTER to effectively manipulate and reshape the data.

Google Sheets

Using Google sheets I was able to sort and clean data, removing unnecessary columns, and adjusting the column order in the spreadsheet.

My Analytical Approach: From Data to Strategy

Data Collection & Cleanup

I compiled Netflix content data, removing duplicate and irrelevant fields while restructuring the dataset for clarity. This ensured consistent fields for genre, release timing, audience rating, and country of origin, enabling a foundation for deeper analysis.

Data Transformation & Modeling

Using Power BI and DAX, I created calculated columns and measures to expose patterns hidden in raw data. Functions such as `ADDCOLUMNS`, `COUNTROWS`, and `FILTER` were applied to segment audience groups, identify content overlaps, and calculate release frequency trends.

Visualization & Storytelling

I designed an interactive dashboard that surfaces high-level KPIs—genre distribution, release month trends, and audience segmentation—while also enabling drilldowns into production countries and content types. This framework transforms static data into a strategic decision-support system for Netflix’s content planning.

Breakthrough Discoveries.

Geographic Production Concentration: The U.S., India, and the U.K. lead Netflix’s content output, reinforcing the dominance of English-language content while signaling potential growth opportunities in underrepresented regions.

Movies Dominate the Library: Films account for 70% of Netflix’s catalog. While this supports binge-worthy diversity, it also indicates that series development may be underleveraged for audience retention.
Seasonal Release Peaks: Content releases spike in July and December, aligning with summer and holiday viewing trends. This strategic timing maximizes engagement during high-consumption periods.
Audience Targeting: Adults (46%) and teens (30%) dominate Netflix’s catalog. Children and family segments are comparatively underserved, suggesting opportunities to expand family-friendly content portfolios.

Breakthrough Discoveries.

Geographic Production Concentration: The U.S., India, and the U.K. lead Netflix’s content output, reinforcing the dominance of English-language content while signaling potential growth opportunities in underrepresented regions.

Movies Dominate the Library: Films account for 70% of Netflix’s catalog. While this supports binge-worthy diversity, it also indicates that series development may be underleveraged for audience retention.
Seasonal Release Peaks: Content releases spike in July and December, aligning with summer and holiday viewing trends. This strategic timing maximizes engagement during high-consumption periods.
Audience Targeting: Adults (46%) and teens (30%) dominate Netflix’s catalog. Children and family segments are comparatively underserved, suggesting opportunities to expand family-friendly content portfolios.

Breakthrough Discoveries.

Geographic Production Concentration: The U.S., India, and the U.K. lead Netflix’s content output, reinforcing the dominance of English-language content while signaling potential growth opportunities in underrepresented regions.

Movies Dominate the Library: Films account for 70% of Netflix’s catalog. While this supports binge-worthy diversity, it also indicates that series development may be underleveraged for audience retention.
Seasonal Release Peaks: Content releases spike in July and December, aligning with summer and holiday viewing trends. This strategic timing maximizes engagement during high-consumption periods.
Audience Targeting: Adults (46%) and teens (30%) dominate Netflix’s catalog. Children and family segments are comparatively underserved, suggesting opportunities to expand family-friendly content portfolios.

Strategic Implementation: From Insights to Action

Here’s where Netflix has the chance to level up and stay ahead:

Optimize Release Cadence: Double down on high-engagement windows (summer and holiday seasons).

Expand Content Diversity: Increase series production and diversify regional storytelling to capture untapped markets.
Balance Audience Mix: Invest strategically in family-oriented content to broaden Netflix’s household reach.

Strategic Implementation: From Insights to Action

Here’s where Netflix has the chance to level up and stay ahead:

Optimize Release Cadence: Double down on high-engagement windows (summer and holiday seasons).

Expand Content Diversity: Increase series production and diversify regional storytelling to capture untapped markets.
Balance Audience Mix: Invest strategically in family-oriented content to broaden Netflix’s household reach.

Strategic Implementation: From Insights to Action

Here’s where Netflix has the chance to level up and stay ahead:

Optimize Release Cadence: Double down on high-engagement windows (summer and holiday seasons).

Expand Content Diversity: Increase series production and diversify regional storytelling to capture untapped markets.
Balance Audience Mix: Invest strategically in family-oriented content to broaden Netflix’s household reach.

Business Impact & Strategic Value

Concrete Results and Strategic Value

Content Producers/Directors: Can identify genres and audience segments to target for higher placement success on Netflix.

Marketing Teams: Gain insights into timing and audience preferences for campaign alignment.
Executives & Investors: See clear evidence of opportunities in underserved markets and genres.

Business Impact & Strategic Value

Concrete Results and Strategic Value

Content Producers/Directors: Can identify genres and audience segments to target for higher placement success on Netflix.

Marketing Teams: Gain insights into timing and audience preferences for campaign alignment.
Executives & Investors: See clear evidence of opportunities in underserved markets and genres.

Business Impact & Strategic Value

Concrete Results and Strategic Value

Content Producers/Directors: Can identify genres and audience segments to target for higher placement success on Netflix.

Marketing Teams: Gain insights into timing and audience preferences for campaign alignment.
Executives & Investors: See clear evidence of opportunities in underserved markets and genres.

Understanding Netflix.

Understanding Netflix.

The Challenge: Making Sense of Netflix’s Vast Content Library.

Key questions emerged:

Which genres dominate Netflix’s library?

Does content distribution align with different age groups?

Are there seasonal trends in release schedules that maximize engagement?

Where are the gaps for future content opportunities?

Key questions emerged:

Which genres dominate Netflix’s library?

Does content distribution align with different age groups?

Are there seasonal trends in release schedules that maximize engagement?

Where are the gaps for future content opportunities?

Key questions emerged:

Which genres dominate Netflix’s library?

Does content distribution align with different age groups?

Are there seasonal trends in release schedules that maximize engagement?

Where are the gaps for future content opportunities?

Power BI

Google Sheets

Power BI

Google Sheets

Power BI

Google Sheets

My Analytical Approach: From Data to Strategy

Data Collection & Cleanup

I compiled Netflix content data, removing duplicate and irrelevant fields while restructuring the dataset for clarity. This ensured consistent fields for genre, release timing, audience rating, and country of origin, enabling a foundation for deeper analysis.

Data Transformation & Modeling

Using Power BI and DAX, I created calculated columns and measures to expose patterns hidden in raw data. Functions such as ADDCOLUMNS, COUNTROWS, and FILTER were applied to segment audience groups, identify content overlaps, and calculate release frequency trends.

Visualization & Storytelling

Breakthrough Discoveries.

Geographic Production Concentration: The U.S., India, and the U.K. lead Netflix’s content output, reinforcing the dominance of English-language content while signaling potential growth opportunities in underrepresented regions.

Movies Dominate the Library: Films account for 70% of Netflix’s catalog. While this supports binge-worthy diversity, it also indicates that series development may be underleveraged for audience retention.

Seasonal Release Peaks: Content releases spike in July and December, aligning with summer and holiday viewing trends. This strategic timing maximizes engagement during high-consumption periods.

Audience Targeting: Adults (46%) and teens (30%) dominate Netflix’s catalog. Children and family segments are comparatively underserved, suggesting opportunities to expand family-friendly content portfolios.

Breakthrough Discoveries.

Geographic Production Concentration: The U.S., India, and the U.K. lead Netflix’s content output, reinforcing the dominance of English-language content while signaling potential growth opportunities in underrepresented regions.

Movies Dominate the Library: Films account for 70% of Netflix’s catalog. While this supports binge-worthy diversity, it also indicates that series development may be underleveraged for audience retention.

Seasonal Release Peaks: Content releases spike in July and December, aligning with summer and holiday viewing trends. This strategic timing maximizes engagement during high-consumption periods.

Audience Targeting: Adults (46%) and teens (30%) dominate Netflix’s catalog. Children and family segments are comparatively underserved, suggesting opportunities to expand family-friendly content portfolios.

Breakthrough Discoveries.

Geographic Production Concentration: The U.S., India, and the U.K. lead Netflix’s content output, reinforcing the dominance of English-language content while signaling potential growth opportunities in underrepresented regions.

Movies Dominate the Library: Films account for 70% of Netflix’s catalog. While this supports binge-worthy diversity, it also indicates that series development may be underleveraged for audience retention.

Seasonal Release Peaks: Content releases spike in July and December, aligning with summer and holiday viewing trends. This strategic timing maximizes engagement during high-consumption periods.

Audience Targeting: Adults (46%) and teens (30%) dominate Netflix’s catalog. Children and family segments are comparatively underserved, suggesting opportunities to expand family-friendly content portfolios.

Strategic Implementation: From Insights to Action

Here’s where Netflix has the chance to level up and stay ahead:

Optimize Release Cadence: Double down on high-engagement windows (summer and holiday seasons).

Expand Content Diversity: Increase series production and diversify regional storytelling to capture untapped markets.

Balance Audience Mix: Invest strategically in family-oriented content to broaden Netflix’s household reach.

Strategic Implementation: From Insights to Action

Here’s where Netflix has the chance to level up and stay ahead:

Optimize Release Cadence: Double down on high-engagement windows (summer and holiday seasons).

Expand Content Diversity: Increase series production and diversify regional storytelling to capture untapped markets.

Balance Audience Mix: Invest strategically in family-oriented content to broaden Netflix’s household reach.

Strategic Implementation: From Insights to Action

Here’s where Netflix has the chance to level up and stay ahead:

Optimize Release Cadence: Double down on high-engagement windows (summer and holiday seasons).

Expand Content Diversity: Increase series production and diversify regional storytelling to capture untapped markets.

Balance Audience Mix: Invest strategically in family-oriented content to broaden Netflix’s household reach.

Business Impact & Strategic Value

Concrete Results and Strategic Value

Content Producers/Directors: Can identify genres and audience segments to target for higher placement success on Netflix.

Marketing Teams: Gain insights into timing and audience preferences for campaign alignment.

Executives & Investors: See clear evidence of opportunities in underserved markets and genres.

Business Impact & Strategic Value

Concrete Results and Strategic Value

Content Producers/Directors: Can identify genres and audience segments to target for higher placement success on Netflix.

Marketing Teams: Gain insights into timing and audience preferences for campaign alignment.

Executives & Investors: See clear evidence of opportunities in underserved markets and genres.

Business Impact & Strategic Value

Concrete Results and Strategic Value

Content Producers/Directors: Can identify genres and audience segments to target for higher placement success on Netflix.

Marketing Teams: Gain insights into timing and audience preferences for campaign alignment.

Executives & Investors: See clear evidence of opportunities in underserved markets and genres.

Using Power BI and DAX, I created calculated columns and measures to expose patterns hidden in raw data. Functions such as `ADDCOLUMNS`, `COUNTROWS`, and `FILTER` were applied to segment audience groups, identify content overlaps, and calculate release frequency trends.